Key Responsibilities
Strategic Planning & Execution
Develop and execute ROI-driven digital marketing strategies across SEO, Social Media, Paid Ads, and Content Marketing.
Build quarterly and monthly marketing plans aligned with client objectives.
Identify growth opportunities and propose innovative strategies.
Campaign Management
Manage end-to-end performance marketing campaigns on Google, Meta, LinkedIn, and other platforms.
Analyse campaign performance and optimize budgets, targeting, and creatives for maximum ROI.
Manage and oversee social media strategy, content planning, and execution for various brands.
Budgeting & Reporting
Plan and allocate budgets across multiple clients and channels.
Track spending and ensure efficient utilization of budgets.
Deliver weekly/monthly performance reports and insights to clients and management.
Project & Team Management
Handle multiple projects simultaneously with on-time delivery.
Lead and coordinate with internal teams (SEO, design, content, social media, ads).
Manage and mentor a small marketing team, ensuring productivity and quality.