Cloud Transformation Supports 5x Promotional Traffic with 99.95% Target Availability

A multi-brand retailer modernised its digital commerce environment with a cloud-native omnichannel platform, supporting up to 5x promotional traffic, enabling releases several times per week and reducing run-rate costs by 18–22% through right-sizing.

About the Client

A multi-brand retailer operating stores, e-commerce and marketplace channels across multiple regions, with growing digital demand and increasingly complex requirements for real-time inventory, order and customer experiences.

At a glance

Industry
Retail
Engagement / Service
Cloud Transformation & Omnichannel Modernisation
Coverage
Stores, e-commerce and marketplace channels across multiple regions
Challenge
The existing data-centre environment could not scale consistently during promotional peaks, while fragmented data and manual release processes limited visibility, delivery speed and operational efficiency.

Success highlights

  • 99.95% target Availability for digital channels
  • Up to 5x Promotional traffic supported
  • Several per week Releases, up from monthly
  • 18–22% lower Run-rate through right-sizing

The challenge

Corporate meeting

Scaling Digital Commerce Without Compromising Availability or Speed

The constraint: manual capacity scaling, fragmented data, infrequent release cycles

Online demand increased sharply during promotions, but the existing data-centre environment depended on manual capacity changes and could not scale consistently with demand. Traffic spikes during peak periods routinely tested the limits of infrastructure that had been sized for average, not peak, load.

Customer, product, inventory and order data were distributed across separate platforms, creating delayed stock visibility and inconsistent experiences across channels. Release windows were also infrequent because infrastructure provisioning, security approvals and rollback planning were largely manual, slowing the pace at which new features and fixes could reach customers.

Our approach

Building a Secure Cloud Foundation for Connected Omnichannel Commerce

TECEZE established a cloud-native architecture designed to support digital commerce at scale while retaining selected store systems through secure hybrid connectivity. Automation, API-led integration and event streaming were introduced to improve operational agility and near-real-time data visibility.

The approach included:

Secure Cloud Landing Zone

Established a secure cloud landing zone with segmented accounts, identity federation, policy controls, central logging and automated guardrails.

Cloud-Native Commerce Platform

Re-platformed the digital commerce workload onto managed Kubernetes and cloud-native data services while retaining selected store systems through secure hybrid connectivity.

API-Led and Event-Driven Integration

Introduced API-led integration across inventory, pricing, loyalty and order management, supported by event streaming for near-real-time updates across channels.

Automated Delivery and Cost Governance

Implemented infrastructure as code, automated deployment pipelines, autoscaling, backup, disaster recovery and cost governance using tagging and FinOps dashboards.

Technology and Tooling

The transformation combined cloud-native infrastructure with a modern DevOps and observability toolchain to support secure, automated, and cost-aware delivery at scale:

Category Components
Cloud & Compute AWS or Azure landing zone, managed Kubernetes, containerised microservices
Integration & Data API gateway, Kafka-compatible event streaming, PostgreSQL, Redis, object storage and CDN
CI/CD & Deployment Terraform, GitHub Actions or Azure DevOps, Argo CD
Security & Quality SonarQube, Trivy
Monitoring & Cost Governance Datadog or Azure Monitor, CloudHealth/FinOps dashboards, ServiceNow
The Results: Following the Cloud Transformation

Greater Scalability, Faster Releases and Improved Cost Efficiency

99.95%Target Availability for Digital Channels
5xPromotional Traffic Supported
18–22%Lower Run-Rate Through Right-Sizing
99.95%Target availability for digital channels
Up to 5xPromotional traffic supported
Several/WkReleases, up from monthly

What the client says

“The cloud transformation has given our digital channels the scalability and flexibility needed to handle promotional demand more effectively. Faster releases, better data visibility and stronger cost controls have improved how we operate across our retail channels.”

VP of Digital & E-Commerce

Delivery partnership

How Teceze Executes on This Engagement

TECEZE worked with the retailer’s technology and business teams to modernise digital commerce while maintaining connectivity with selected store systems. The engagement combined cloud architecture, application modernisation, integration, automation, security and FinOps practices to establish a scalable foundation for omnichannel operations.

Looking ahead

Scaling the Omnichannel Foundation for Continued Growth

The cloud-native architecture provides a foundation for continued expansion across digital commerce and connected retail operations. The retailer can build on the established autoscaling, event-driven integration, automated delivery and FinOps capabilities as transaction volumes, channels and digital services continue to evolve.

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